September 18, 2012

Ivana Helsinki S/S ‘13

   These are some quick shots I took at the runway show. The collection featured beautiful floor-length dresses, lace, floral patterns and flattering silhouettes. I particularly embraced the leaf pattern! That could be a transitional print.

Styling was exact and not heavy-handed. Hair was a simple and sleek ponytail.  The makeup was very special and something I will have to try this season. Brian C. Hawkins is a genius, he was also responsible for that great neon-orange eye last season.  

Having seen the collection at our showroom it was a rather interesting experience to watch it go down the runway because, after all, clothing is meant to be worn and styled. 

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tags #nyfw #fashion show #runway show #ivana helsinki #ss13 #fashion

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