Ivana Helsinki designer, Paola Suhonen, exercises her other creative talents in what Stylecaster describes as an “experimental psychedelic” music video for Radical Dads. Does it make us a little envious that the gorgeous Finnish designer is so multi-talented? Maybe a tad but we know better than anyone how amazing she is, we aren’t surprised she did a great job on this vid.

Fans of Radical Dads should check out Paola’s  AW 2012/2013 womenswear collection here.

some highlights from the interview:

How would you describe your customers, your line and this season?

My customers are hippy, bohemian, modern girls/women “The ones to carry the fire, not just shine.”

This season is called Tapiola Kauniainen. Tapiola is an area located close to Helsinki, south coast of Finland famous for its experimental modern architecture and ’60s and ’70s art community. Kauniainen is a small town famous for its well-designed, individual and artistic villas.

I spent my childhood under the dark wooden table, listening to my mom and dad, being part of those passionate conversations. The mysterious scent of French wine, smoking inside, the soft woolen carpet underneath me, those ladies, walking around my hiding place, wearing bold printed cotton night gowns, golden slippers, young mustache men with corduroy trumpet pants and brave idealistic ideas about the world.

Copenhagen Fashion Summit 2012 has invited selected top designers from the Nordic fashion industry to participate in a design challenge. The objective is clear: come up with innovative ways to make sustainable materials into sexy desirable fashion. 

15 Nordic designers take part in the design challenge – well-known brands such as DAY Birger et Mikkelsen, Marimekko, IvanaHelsinki and BAUM UND PFERDGARTEN. The designers chose among new innovative sustainable materials such as crap fibre, seaweed and recycled bottles for their design. Each designer presents two complete outfits on the runway in a spectacular show on May 3rd at The Copenhagen Opera House.

This is such a great way to raise awareness for sustainability in the fashion world. 

Can’t wait to see what the creative designer of Ivana Helsinki , Paola Suhonen, comes up with!

Although it probably won’t be too much of a challenge for her, Ivana Helsinki is already a very green collection that uses sustainable and non-toxic methods methods as well as fair trade guidelines.

Shop Eco! Shop smart.

bfbfashion:

Why did you launch your clothing brand, Ivana Helsinki?

It was my personal art project that just grew into a fashion brand. For me, Ivana Helsinki is still a mindset, lifestyle, and dream world. Clothes are…

 A great interview with Paola Suhonen. Favorite quote:

Clothes are just souvenirs of this soul world of mine, and I’m glad we have found soul mates around the world that know where we are coming from.

I believe in (clothing) soul mates.